Promo Push on DJ Promotion, Radio and Press Campaigns

In a crowded electronic music market, a release needs more than a strong sound to make an impact. It needs a carefully considered campaign that connects the music with relevant DJs, radio presenters, media outlets, tastemakers and streaming audiences.

Since 2011, UK-based Promo Push has been helping artists, labels and management agencies deliver targeted dance music promotion across the international electronic music industry.

A tailored route to market

Promo Push specialises in A-list and tastemaker DJ promotion, international radio campaigns, online press, 1001Tracklists mix show promotion and third-party Spotify promotion.

Each campaign is bespoke, with the team considering the track’s genre, sound, intended audience and wider release goals. Clients can choose a focused promotional service or combine several areas into a complete multi-channel campaign.

This tailored approach helps ensure that music is placed in front of the contacts most likely to connect with it. Instead of applying the same strategy to every release, Promo Push builds campaigns around the individual character of the track.

Reaching influential DJs

DJ support remains a key part of electronic music culture. A track supported by respected selectors can gain exposure through club sets, festivals, radio programmes, mixes and online tracklists.

Promo Push works with A-list and tastemaker DJs across a broad range of electronic genres, including House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass.

The company’s genre-specific understanding allows campaigns to be targeted with greater precision. A deep House release may require a different route to market from a peak-time Tech House record, while a melodic Techno production or Drum & Bass single may need to reach a more specialised group of artists and tastemakers.

International radio and press support

Alongside DJ promotion, radio remains an important route for electronic music discovery. Promo Push’s international radio campaigns connect releases with relevant presenters, specialist shows and dance music platforms.

The company also provides 1001Tracklists mix show promotion, helping tracks gain further visibility through recorded DJ mixes and set activity.

Online press campaigns provide another opportunity for artists and labels to build awareness around a release. Features, reviews and interviews can help establish an artist’s profile while giving audiences additional context around the music.

Third-party Spotify promotion can complement these services, adding another potential route to discovery through streaming platforms.

Experience across the dance music spectrum

Promo Push has worked on releases from artists including Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.

The company has also worked with leading labels such as Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.

While its client history includes major artists and established labels, Promo Push also works with independent labels, emerging talent and management agencies. This allows the team to adapt campaigns according to the scale, sound and objectives of each project.

Whether an artist is developing their first industry network or an established label is preparing an international release, the focus remains on creating a campaign that is relevant and purposeful.

Four weeks of focused activity

Every Promo Push campaign runs over a four-week period, with weekly reporting provided throughout.

Reports can include feedback and scores from DJs and radio, details of who has listened to or reviewed a release, and information on which contacts intend to support the track. Clients can also receive updates on press features and Spotify placements secured during the campaign.

This reporting gives artists, labels and managers a clear overview of campaign activity. It can also provide useful material for press packs, social media updates, artist communications and future release planning.

A personal approach to promotion

With more than fifteen years of experience in music marketing, Promo Push has developed a comprehensive promotional network across the electronic music industry.

However, the company’s approach is built around quality relationships rather than volume alone. Campaigns are carefully curated and finely tuned, with personal communication and transparent reporting central to the service.

In today’s market, where artists and labels are competing for attention across an ever-growing range of platforms, precision can be more valuable than reach without relevance. Promo Push focuses on identifying the most suitable opportunities for each release and building meaningful momentum around the music.

Supporting the next generation of releases

The dance music scene continues to evolve as new artists emerge, independent labels break through and digital platforms influence how audiences discover music.

Promo Push continues to adapt and expand its promotional network alongside those developments, while maintaining its focus on bespoke campaigns, genre-specific targeting and long-term industry relationships.

From a targeted DJ campaign to a wider strategy combining radio, press, mix shows and Spotify, Promo Push continues to help electronic music reach the people who matter most.