Mark Rietveld’s Creative Leadership Drives 360 Show Design’s International Festival Portfolio

Mark Rietveld

From Defqon.1 and Tomorrowland to EDC Las Vegas, the Co-Owner and Creative Director of 360 Show Design has contributed to prominent festival productions, internationally recognized events, and technically ambitious projects.

The visual identity of a major festival is shaped by decisions made long before its first performance. From the configuration of a stage to the coordination of lighting, structural elements, and visual effects, each component contributes to how an event is experienced. Mark Rietveld has spent nearly two decades working in this specialized area of live entertainment, building a professional portfolio that includes some of the industry’s most established festivals and large-scale productions.

As Co-Owner and Creative Director of 360 Show Design, Rietveld leads creative development within an international production company whose work encompasses stage architecture, production design, technical integration, and immersive entertainment. Collaborating with festival organizers, promoters, artists, and entertainment brands, the company develops visual environments tailored to the artistic direction and operational requirements of each event. Rietveld’s involvement brings together the conceptual and practical aspects of production, ensuring that creative ideas can be developed into fully realized stage experiences.

His career includes contributions to Defqon.1 Festival, Qlimax, Mysteryland, Tomorrowland, the FIFA World Cup Qatar 2022, Creamfields Chile, Lost Lands Festival, So Track Boa, No Art Festival, Verknipt, and EDC Las Vegas, as well as entertainment productions throughout Australia. The variety of these assignments reflects his experience across international festival circuits, major sporting events, and live entertainment formats, each presenting its own creative and technical considerations.

Industry Recognition and Notable Production Achievements

The scope of 360 Show Design’s work extends to productions that have received formal recognition for their technical execution and creative development. Among these is a large-scale installation at the Johan Cruijff ArenA in the Netherlands, where the company contributed to a production that achieved the Guinness World Record for the largest laser show, incorporating 1,100 lasers.

Another notable distinction came through the company’s involvement in the Lost Lands Festival Grand Finale, which received a 2026 Live Entertainment Production Award (LEPA) nomination. The recognition reflects 360 Show Design’s participation in a major festival production distinguished within the live entertainment industry.

Lost Lands 2025

These projects represent different aspects of the company’s capabilities, from coordinating extensive technical installations to developing visual presentations for internationally attended festivals. For Rietveld, they also demonstrate how production design has evolved into a discipline requiring artistic direction, engineering considerations, and a detailed understanding of live performance environments.

His approach emphasizes the relationship between a stage’s physical structure and the experience it creates. Lighting, architectural features, technical effects, and visual sequences are considered in relation to the music and the surrounding venue, allowing the production to establish an identity suited to its particular audience and setting.

The People and Processes Behind 360 Show Design

Within 360 Show Design, Rietveld works closely with Bart Straver, Head of Production, and Pieter Truijen, Head of Design. Their respective responsibilities support the development of productions from the initial concept to their final presentation.

Straver is responsible for coordinating technical planning and production operations, addressing the practical requirements involved in delivering complex events. Truijen directs the design process, developing stage concepts that incorporate the visual and structural considerations of each project. Rietveld oversees the broader creative direction, aligning these contributions with the artistic objectives established for the production.

Together, their work has reached venues and audiences across Europe, North America, South America, Central America, Australia, and the Middle East. Operating in different international markets requires an understanding of varied production environments, technical resources, and event specifications, making adaptability an important part of the company’s work.

This division of responsibilities allows 360 Show Design to approach projects through a coordinated process in which artistic development and production planning progress alongside one another.

A Growing Portfolio of International Events in 2026

The company’s 2026 projects further demonstrate its involvement in the global live entertainment sector. During the year, 360 Show Design contributed to Verknipt Ziggo Dome, Don’t Let Daddy Know Amsterdam, Verknipt Warehouse Special Easter, Kingsland Festival, Empire Music Festival in Guatemala, Verknipt Unrestricted, EDC Las Vegas, and Verknipt Festival Utrecht.

A particularly significant assignment was the redesign of Basspod for EDC Las Vegas 2026. As an established stage within the festival, Basspod occupies a recognizable position in the event’s overall production identity. Its redesign presented an opportunity to introduce a new architectural and visual direction while retaining its role within the festival experience.

360 Show Design’s involvement brought together its expertise in stage architecture, visual development, and technical production. The completed project became another addition to Rietveld’s international portfolio, extending the company’s work within the American festival market.

The broader 2026 schedule also illustrates the range of environments in which the team operates. From indoor venues in Amsterdam to outdoor festival settings in Europe and the Americas, each production requires an approach informed by its location, format, and creative objectives.

An Approach Defined by Creative Purpose

Throughout his career, Rietveld has maintained an emphasis on the role of design in shaping the audience’s relationship with a performance. Although the technical requirements of major events can be extensive, he considers the creative intention behind a production equally important.

“Great show design is about creating moments people remember,” says Rietveld. “Every project starts with a vision, but it’s the collaboration between creative ideas and technical expertise that turns that vision into something audiences can truly experience.”

His perspective reflects the combination of artistic planning and technical coordination involved in contemporary live entertainment. It is an approach that has accompanied his work across established festival brands, international productions, and projects requiring increasingly sophisticated design solutions.

Nearly two decades into his career, Rietveld continues to contribute to the development of major live events through his leadership at 360 Show Design. His professional history encompasses longstanding festival collaborations, international assignments, a Guinness World Record-associated production, and award-nominated work, establishing a substantial body of experience across the global entertainment industry.

As the company undertakes further international projects, its work continues to reflect the evolving relationship between stage design, production technology, and the creative presentation of live entertainment.

Career Highlights

Defqon.1 Festival (2008–2023)
Qlimax (2008–2019)
Mysteryland (2010–2023)
Tomorrowland (2008, 2018)
FIFA World Cup Qatar (2022)
Creamfields Chile (2022–2026)
Lost Lands Festival (2023–2026)
So Track Boa (2024–2026)
No Art Festival (2025)
Verknipt (2025–2026)
EDC Las Vegas (2026)
Contribution to the Guinness World Record production for the largest laser show — 1,100 lasers at Johan Cruijff ArenA
360 Show Design’s Live Entertainment Production Award nomination — Lost Lands Festival Grand Finale